Let’s be honest – chasing clients is exhausting. It’s the business equivalent of double-texting someone who clearly isn’t into you, then convincing yourself maybe they just didn’t see it. Spoiler: they saw it. And they’re not your people.
You didn’t start this business to feel like a door-to-door salesperson. You’re here to make an impact, to do work that lights you up, and to attract clients who feel like a hell yes – not a hard sell.
So if you’re done with the hustle-chase-burnout cycle and ready to call in the right people with less stress and more self-respect, read on. Because this isn’t about working harder. It’s about showing up smarter – and more you.
1. Know Who the Hell You’re Talking To
You can’t attract dream clients if you’ve got no idea what they dream about.
If your messaging is as vague as a horoscope, we’ve got a problem. Saying you help “women live their best lives” is lovely… but what does that actually mean to her? What does she wake up worrying about? What does she secretly want but won’t admit on her Instagram?
This isn’t just about demographics. It’s about empathy. Get under the skin of her desires and pain points, and speak to them like a real human – not like you’re reading off a coaching course slide deck.
Quick win:
Lurk in Facebook groups, forums, comment sections. Look for real words and phrases your people are using. That’s your copy goldmine.
2. Energy Speaks Louder Than Offers
You are the magnet. It’s not about the fanciest website, the most polished sales page, or the cleverest funnel. It’s about your energy. That invisible vibe you give off every time you show up online.
If you’re feeling needy, desperate, or apologetic when you share your offer? Yeah… they can feel that too. And nothing repels dream clients faster than someone who doesn’t believe in her own magic.
Confidence is contagious. When you show up like “I know this can help you – and I’m excited if you’re ready,” people lean in. When you show up like “Please pick me, I’ll discount, I’ll cry,” they scroll on.
Reality check:
You’re not begging for scraps. You’re building a bloody movement. Own it.
You’re not begging for scraps. You’re building a bloody movement. Own it.
3. Build a Brand That Does the Heavy Lifting
Your brand should whisper “She’s the one” before you ever say a word. That means clear messaging, consistent visuals, and a voice that actually sounds like you (not a LinkedIn bro with a soft filter).
Be opinionated. Be bold. Say the thing others tiptoe around.
Because guess what? The clearer you are about what you stand for, the easier it is for your dream clients to find you – and for the wrong ones to weed themselves out (bless).
Pro tip:
Stop trying to please everyone. You’re not a bloody scented candle.
4. Create Content That Connects, Not Just Converts
Let’s talk attraction marketing – because that’s what this really is. You’re building a vibe, a presence, a trail of breadcrumbs that leads straight to you.
This doesn’t mean sharing your soul every day or offering free coaching in your captions. It means being real. Tell stories. Share your opinions. Educate, entertain, and engage like a human – not a robot with a sales quota.
Think:
- “Here’s what I’ve learned”
- “This might sound unpopular, but…”
- “If you’re struggling with XYZ, try this instead…”
Litmus test:
If it wouldn’t come out of your mouth over coffee with a mate? Rework it.
5. Boundaries Are Sexy (and Strategic)
Here’s the spicy bit no one talks about – chasing clients often starts with sloppy boundaries. You take on people who aren’t a great fit. You undercharge. You say yes when you wanted to scream NOPE.
And suddenly, you’re overwhelmed, resentful, and attracting more of what you don’t want.
Your dream clients? They respect your time, your prices, your process. But only if you do first. So:
- Be clear about who your work is for (and who it’s not)
- Post your prices or give strong indicators
- Say no – clearly, kindly, and confidently
Because high standards don’t scare off the right clients. They attract them.
In Summary: Stop Running. Start Radiating.
You don’t need to dance for attention, discount your worth, or DM strangers like it’s a pyramid scheme. You just need to:
- Know your people
- Speak their language
- Back yourself unapologetically
- Show up with value, story, and truth
- Hold your standards like the queen you are
When you do that? You become irresistible – not because you’re shouting, but because you’re shining.
The dream clients – the ones who light you up, pay you well, and respect what you bring to the table – are waiting for you to stop chasing and start owning your space.
Next Steps: Ready to Attract Without the Chase?
Join us in The Nexus Collective – the soulful business space where women grow in confidence, clarity, and connection.
Want a hands-on way to figure out who your dream clients are and how to actually talk to them? Check out the Dream Client Attraction Pack – it’s part clarity tool, part mindset shift, and all magnetic.
Keep the Momentum Going
If you’re loving this and want to dig deeper into building a business that naturally draws the right people in, check out these two companion posts:
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Attract Your Dream Clients with Intention – Explore how to build a business that feels aligned, magnetic, and totally in sync with who you are.
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From Invisible to Magnetic – Get clear on how to shape a stand-out brand that speaks directly to the people you’re here to serve — no shouting required.
Together, they’ll help you create a client attraction strategy that feels less “spray and pray” and more “hell yes, she’s the one.”
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