by Tracey Sweetland | Apr 23, 2025 | Business Development, Business Strategy
If you’ve ever felt like you’re doing all the things — posting, networking, tweaking your website — and still not attracting the right clients (or any at all), you’re not alone. Many heart-led women in business find themselves invisible online, not because they’re not...
by Tracey Sweetland | Mar 1, 2025 | Business Development, Marketing
Discover how storytelling can transform your brand and connect with your audience. Learn how to craft a compelling brand story using the Hero’s Journey framework to attract your ideal customers.
by Tracey Sweetland | Feb 19, 2025 | Business Development, Marketing
Learn how to create a strong and consistent brand for your small business. This guide covers brand identity, messaging, visuals, and strategy to help you stand out. Grab the Branding Toolkit to get started!