The Business Connection Blog
Musings from the mind of TBC creator Tracey Sweetland
Six Years, Countless Lessons: The Truth About the Self-Employment Rollercoaster
Six years on from receiving a Highly Commended Award for Red Shoes Media & Marketing, I’m reflecting on the real ups and downs of self-employment – the wins, the wobbles, and the lessons that shaped everything that came next.
The Tools That Keep My Business (and My Sanity) Running
Discover the tools and systems that keep my business (and sanity) running smoothly – from WordPress and Canva to Trello, ChatGPT, HubSpot, and more. Real tools for real small businesses.
What Small Businesses Can Learn from Each Other
Small businesses don’t just need systems – they need each other. Here’s why community, collaboration, and shared stories can be the best business strategy of all.
Real Talk: Strategy vs Shiny Objects
Shiny object syndrome keeps entrepreneurs distracted. Here’s my real talk on why it happens, what it’s cost me, and how strategy keeps me focused.
Real Talk: When You Hit the Wobbles (and Wonder If It’s All Worth It)
Struggling with a wobble in business? You’re not alone. In this Real Talk post, I share my own meltdown moment, why it happens, and how to pick yourself back up when the going feels painfully slow.
WTF Was That? Dreaming of BMWs, Teenagers, and… Kittens?!
I had a dream that started with a white BMW and ended with a kitten escaping through the cat flap – with a few teenagers, shouting, and a shadowy figure in between. Here’s what it revealed about boundaries, protection, and finding your voice.
What TikTok is Teaching Me About Reinvention
Falling down the TikTok rabbit hole taught me more than karaoke nostalgia. Here’s how showing up online, taking a video challenge, and lip-syncing to Bon Jovi is teaching me the real meaning of reinvention.
I’m Done Playing Small (And Here’s What I’m Doing About It)
Tired of playing small? Here’s what it really means to take up space in your life and business – and how I’m stepping into a bigger, bolder version of myself.
Slow Growth Feels Personal – But It’s Not About You (Even When It Feels Like It Is)
Slow business growth can feel personal, but it’s not about you. Here’s the truth about pushing through the quiet stages and building momentum that lasts.
You Don’t Have to Do It All Alone (But Be Bloody Careful Who You Invite In)
Trying to build your business alone can be exhausting – but having a business partner isn’t always the answer either. Here’s what I’ve learned (and why my AI sidekick Frankie is the best partner I’ve ever had).
For Fox Sake, Imposter Syndrome is Not a Vibe
Imposter syndrome isn’t just a buzzword – it’s the voice that keeps too many women from launching their dreams. Here’s how I’m learning to work with it (fox mask and all).
When 10k Months Feel a Million Miles Away: The Reality Behind the Overnight Success Myth
Feeling behind in your business? You’re not. Most online entrepreneurs take years to get traction. Here’s the honest truth about what it really takes to grow – and why those 10k/month claims are often total bullshit.
A Love Letter from Past Me (aka How to Become Unfuckwithable Again)
A love letter from my past self – and a reminder to stop shrinking, start showing up, and become truly unfuckwithable. Here’s what that means and how I’m reclaiming it.
What If Helping People Isn’t the Point? (And Why That Might Be Exactly What We Need)
Big Magic by Elizabeth Gilbert stopped me in my tracks – especially one line that challenged everything I thought about creating to help others. Here’s what it sparked in me and why it might shift everything for you too.
When You’re in the Dip: How to Keep Going When You Want to Give Up
Feeling stuck or ready to give up on your business or creative path? Discover what The Dip really means, why it happens, and how to survive it with this free printable mindset checklist.
What If No-One Shows Up? And Other Shitty Thoughts I Had Today
Feeling scared about launching your dream? You’re not alone. Here’s a raw, no-bullshit look at battling self-doubt, fear, and the “what if no-one shows up” moments – and why you should say “fuck it” and just start anyway.
When Life Breaks Your Buttons (and You’re the One Left Hanging)
A blog glitch turned life lesson. Discover how broken buttons, tech chaos and unexpected messiness mirror the personal growth journey — especially in midlife.
Evolving My Brand, My Business, and Myself
Change is a sign of growth, not a setback. As I refine my personal brand and align my work with my passions, I’m embracing the excitement of reinvention in midlife. Join me as I navigate change, both in business and life, proving that it’s never too late to dream bigger.
10 Lessons I Learned While Writing The Courage to Begin
Discover the 10 powerful lessons I learned while writing The Courage to Begin: A Midlife Woman’s Guide to Reinvention. From overcoming self-doubt to embracing vulnerability, this journey taught me the transformative power of starting anew.
Why I Relaunched My Brand: Reinventing My Business with a Fresh Focus
Discover why I decided to relaunch my brand, refine my services, and incorporate My Best Life Hub to help businesses and midlife women thrive.
A Week of Growth, Challenges, and Creativity Behind the Scenes
As January is drawing to a close, I wanted to share a little update about what's been happening behind the scenes here at My Best Life Hub. It's been a whirlwind of creativity, a few challenges, and some important personal reflections. On the work front, I've been...
My Vision for 2025: Growing My Best Life Hub and Designing Tools for Midlife Women
As we step into a new year, I have been reflecting on the journey so far and have set some bold intentions for what lies ahead. 2025 has already started on an incredible high, as I've achieved a personal milestone that's been quite a while in the making: the...
Daring Greatly by Brene Brown
A deeply personal review of Brené Brown’s Daring Greatly, reflecting on the impact of vulnerability, courage, and the powerful Roosevelt quote that inspired me to embrace my own voice. A must-read for midlife women feeling invisible.
Atomic Habits by James Clear
Discover the transformative insights of “Atomic Habits” by James Clear. Uncover the power of small changes, habit loops, and identity-based habits. Read our review for actionable strategies to revolutionize your daily routines and achieve lasting positive change.
Do you really have what it takes to be an entrepreneur?
Entrepreneurs possess vision, resilience, balance, discipline, creativity – but the bottom line is an entrepreneur is willing to walk the walk and talk the talk. So, do you have what it takes?
10 reasons to give up the 9-5 to be your own boss
Ditching the 9-5 in favour of starting your own business is a big step. There’s a lot to consider, but here are my top ten reasons to follow your dream and become self-employed.
ABC of business – are you All-in?
Are you “all-in” in your business and what does it even mean? The first in a three part ABC of business, focusing on putting YOU at the heart of what makes your business a success – while still having a life.
What’s so wrong with wanting to be ‘comfortable’?
What you want may be waiting outside your comfort zone, but do you need to be pushed so far out of it you need binoculars to see the destination? How about money? What’s wrong with just being “comfortable”?
Working for myself – a life more balanced
Here’s 10 things I am “free” to do now that I couldn’t when I was employed – and why it’s good to be treated as a responsible grown-up.
One small step, one giant leap…
As the world celebrated 50 years since the moon landing this summer, I was taking my own small step which turned out to be a giant leap forward in my personal and business development…
