by Tracey Sweetland | Aug 13, 2025 | Business Development, Business Strategy
Learn how to master offer alignment so every product or service you create speaks directly to your ideal clients. Turn your purpose into irresistible offers that sell.
by Tracey Sweetland | Mar 1, 2025 | Business Development, Marketing
Discover how storytelling can transform your brand and connect with your audience. Learn how to craft a compelling brand story using the Hero’s Journey framework to attract your ideal customers.
by Tracey Sweetland | Feb 19, 2025 | Business Development, Marketing
Learn how to create a strong and consistent brand for your small business. This guide covers brand identity, messaging, visuals, and strategy to help you stand out. Grab the Branding Toolkit to get started!
by Tracey Sweetland | Jan 30, 2025 | Nexus Notebook
Discover why I decided to relaunch my brand, refine my services, and incorporate My Best Life Hub to help businesses and midlife women thrive.