Have you ever scrolled through Instagram and felt like everyone else is making £10k months in their sleep while you’re just trying to figure out how to get someone — anyone — to sign up to your newsletter?
Same.
Honestly, same.
I’ve lost count of the number of times I’ve come across a post from someone claiming to have hit five-figure months within three weeks of launching their business. No list. No experience. No strategy. Just “alignment” and vibes, apparently.
Meanwhile, over here in the real world?
Some of us are years in, still tweaking, still testing, still wondering if we’re even cut out for this.
And it’s disheartening as hell.
The Myth That Keeps Us Stuck
Let’s be honest: I’ve been sucked in by the dream too. The promise of quick wins. The seductive “all you need is the right funnel” BS. I’ve bought the courses. Followed the blueprints. Tried to morph myself into what I thought a “successful online entrepreneur” was supposed to look like.
And when I didn’t magically hit £10k months in 90 days?
I assumed it was me.
I wasn’t confident enough.
Visible enough.
“Aligned” enough.
Strategic enough.
(And let’s not even get started on the internal monologue of “maybe I’m just not good enough at all…”)
But here’s the thing I’ve learned, slowly and sometimes painfully:
Those big claims?
They’re rarely the whole truth.
What Actually Happens for Most People
You know what’s far more common than a 90-day rags-to-riches story?
Two years.
Three years.
Sometimes more.
That’s how long it takes a lot of people to even get traction, let alone build something sustainable. I recently read a post in a Facebook group where several women admitted it took them two or three years to get their first sale. Not their first 10k month. Their first. damn. sale.
And it made me breathe out a bit. Because finally, someone was saying it like it is.
Why It Messes With Our Heads
The problem is, when we don’t know what the real timeline looks like, we internalise it as personal failure.
We think:
“If she can do it in 3 months and I haven’t, maybe I shouldn’t be doing this.”
But she might have:
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Spent 5 years building an audience before she ever launched
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Had thousands to invest in ads or coaching
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Come from a background in marketing, sales or PR
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Skewed the numbers (hello £30k launch… followed by silence)
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Or, worst of all — just be flat-out lying
You, on the other hand?
You’re building from the ground up.
You’re figuring it out as you go.
You’re doing the deep work to make it real, not just shiny.
That’s not slow. That’s brave as hell.
Let’s Talk About Real Numbers
If we strip away the filters and fakery, here’s what we actually see:
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ConvertKit did a big survey of creators, and the average income? Under $1,000/month.
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Just 12% of their users earned over $7,500/month — and that’s across ALL business types, not just digital offers.
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Gumroad showed similar patterns: most creators earned less than £500/month in the early years.
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Kajabi? Same story. Most people earned under £10k a year unless they had a solid audience already.
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In forums like Reddit and Indie Hackers, it’s not unusual to see entrepreneurs say it took them 3–5 years before things felt consistent or scalable.
This isn’t meant to be depressing – it’s meant to be liberating.
Because if it’s taking you longer than six months to “make it,”
you’re not failing.
You’re normal.
Why I’m Still Here (Even When It Feels Like Nothing’s Working)
I’ve been through more iterations of my business than I can count. Some never made it past the ideas stage. Others launched and fizzled. Each one brought with it hope, fear, imposter syndrome, and that gut-deep question: What if I’m just not cut out for this?
But I’m still here.
Because I know this work matters – for me, for the women I want to serve, and for the life I want to build. I want to create a business that doesn’t just make money – it feels aligned with who I am, where I’ve been, and who I’m becoming.
And yeah, I’d like those £10k months too (not gonna lie),
but not at the cost of my sanity or soul.
What You Need to Hear (That I Wish I’d Heard Sooner)
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You’re not behind. You’re just building something real.
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It’s not meant to be instant. It’s meant to be intentional.
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You can take longer and still succeed.
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You don’t need to be louder, flashier, or more polished. You just need to be you – consistently.
And when it feels like everyone else is flying past you with their funnels and flashy graphics?
Log off.
Come back to your why.
And keep going.
Because this journey isn’t about overnight success – it’s about building something that lasts.
What to Do Next
Feeling disheartened? Here’s your next step:
👉 Go back to your roots: What’s your business really about?
👉 Reconnect with your people: Who are you here to serve?
👉 Unfollow anyone who makes you feel like shit, even if they’re technically “inspiring”
👉 And maybe, just maybe – come join the Nexus Collective, where we’re done with fake timelines and shallow wins. We’re in it for the long haul. Together.
Final Thought
If you’re building your business at 11pm after the kids are in bed, while battling self-doubt, perfectionism, and the bullshit narrative that you should be further ahead by now – I see you.
You’re not doing it wrong.
You’re just doing it honestly.
And that, my friend, is the kind of business that actually matters.
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